May 3, 2021
By: Michelle Rich Goode
Over the last 20 years, through consolidation and acquisitions, many mid-size commercial real estate companies with a state or regional presence have been disappearing. What is left are two types of real estate companies: small, specialized boutique firms focused on advisory services, or the larger, often publicly traded firms that provide an array of services with thousands of brokers in more markets for corporate clients worldwide. There no longer seems to be much in between.
RCR has focused on exclusive tenant and buyer advisory services for more than 30 years. We were pioneers in that arena when few companies even offered tenant advisory services. Our firm provides competitive and customized services while acting as problem solvers for those that we serve. We have found that one of the most important expectations that clients have is that their advisor have an overall understanding of their business strategy and short, medium, and long term goals. They demand advisory services that help them achieve these goals for the best return on investment on the properties they either lease or own. Frequently, they need to review where their operations have the most efficiencies and how real estate is affecting their profitability. It takes time, experience, and trust to become a true strategic partner for our clients. It is these qualities that set us apart from the big firms and these same qualities that have us working with clients time and time again.
Today more than ever, one of the most significant aspects a company may consider before engaging a boutique firm versus a larger firm is conflict of interest. In addition to having a plethora of listings, often, in large firm offices, the brokers, property managers, and asset managers are housed together and will look for ways to leverage their clients into maximizing the amount of services they can provide. In contrast, as is the case with RCR, boutique firms are often small teams of a few principal brokers who focus on providing a singular service to the client with their best interests in mind. Our clients recognize and appreciate that we are a highly specialized firm and that at the end of the day, the needs of the client come first, not the needs of the brokerage firm.
Tenant advisory brokers are passionate about tailoring their real estate advice to each client and providing individualized and competitive services. If your company is considering a real estate decision, you may want to meet with both types of firms to learn first-hand about how they can facilitate your needs. Here at RCR, with our experience and expertise, we are confident we can provide a great result.