Another informative and powerful Alliance of Tenant Representatives (ATR) annual meeting in Newport Beach, CA is in the books. RCR is a long time member of the exclusive tenant representation only organization. This year, firms from around the United States and England gathered to share ideas, practices, trends, and information. ATR provides a platform for RCR to improve, innovate, and to continue provide premier services to our clients in an ever-evolving market. Further, it allows us to assist our multi-market clients through world class partners.
Our gracious developer host, Tom Greubel of The Irvine Company, said it best, “Exceptional today. Even better tomorrow.” That slogan resonates with how RCR tries to operate, which is constantly trying to improve our operations, efficiencies, and education, to create a better result and experience for our clients. The Irvine Company is clearly a leader in understanding the considerations of companies regarding space moving forward. More and more, companies are using their space to provide an amenity rich environment to attract and retain talent. Landlords who will lead the pack are adding amenities such as fitness centers, outdoor spaces, WIFI connectivity, a variety of food options, and activating what was previously dead or underutilized space within buildings.
But, it’s not just landlords that need to evolve, it’s the brokerage community as well. Our ATR Tampa Partner, Walt Batansky of Avocat Group, shared a variety of companies and websites that are working to disrupt the way brokerage services are done. For brokerage firms, prospecting, locating space, data, fee structure and the client experience are all changing and clients are going to demand more. It is clear, in the long run, that traditional brokerage is being pressured to change and change it will. Below are some of the websites and organizations discussed at the annual ATR meeting:
- LinkedIn Sales Navigator
Engage with us and let us know your thoughts on the future of space, our industry, and the disruptors that will force change.